Spectrum Federal
Credit Union

Identity Design
Art Direction
Production Management

This environmental identity program was designed for a San Francisco-based client . This is a two-pronged program, utilizing a highly visual yellow-orange scheme for the overall brand art, because of it's high visibility through windows, and it's visual dominance indoors. The cooler palette of the TechExpress self-serve online banking center is designed to create a distinctive target, yet not to compete with the main image. The San Francisco main branch uses fabric stretched over a curved frame, with two-layer water-cut steel logo panel.